Ask An Advisor: Building an Energy Strategy

Video Transcript

Hi! I’m Calvin. I’m a Certified Energy Manager and a Senior Advisor here at Nania Energy. When it comes to energy, it’s important to have a strategic plan to help you achieve your goals.

So in today’s video, we’re going to talk about 3 key factors in building such a plan: Define, Design, and Decide.

Step 1: Define Your Energy Goals

The first step in a successful energy strategy is to define your energy goals. 

While everyone would like to get a lower rate, that really is a step toward achieving your goals — it isn’t a goal itself.

Depending on the size of your company and the industry, there are any number of goals that you could have, but here are some common ones:

It’s also important to understand the why behind those goals. If you’re looking to reduce your carbon footprint, is it because you want to be more green for promotional purposes? Or because you’ve got corporate initiatives around sustainability?

Having clearly defined energy goals and knowing why you want to accomplish them will help you to design your strategy — which is Step 2.

Step 2: Design Multiple Paths

The second step in strategy development is to design multiple paths to achieving your goals.

For every goal, there are a variety of ways in which we can accomplish them.

Let’s take the goal of “Reducing operating costs by 10%”. Your operating costs are made up of your rate multiplied by your usage. So there’s a number of things we can do:

  1. Try to get a lower rate
  2. Improve efficiency, which will reduce usage
  3. Shift usage to off-peak times when rates are lower and reduce demand charges
  4. Look for ways to eliminate usage altogether

From here, we look at what goes into each of these tactics and move on to Step 3: Decide.

Step 3: Decide Which Tactics to Use

In Step 3, we decide which tactics to use to achieve your goal.

Choose the 1-2 options that are most realistic for your organization and determine in detail the time it would take to implement them.

Repeat these steps for each goal because in reality, you’re going to have more than one.

Once you’ve place all of these in a single timeline, you’ll have a clear starting point for your energy strategy.

Be at the top of your energy game.

If Tiger Woods has a swing coach and Oprah has a life coach, then you too can have a coach to help you design and implement your energy strategy and keep you at the top of your energy game.

Thanks for watching! And if you have any questions about your energy strategy — or just where to start — please contact us.

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